Maybe it is the water. Maybe it is cell phones. Maybe it is all of this content.
But the adult attention span – is now eight seconds.
Wait? Did I lose you already?
Time noted new research that found that: “…according to a study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.” (For a positive, the research also found that people are getting better at multitasking)
Regardless of the cause, we know two things for certain: 1) there is a lot of stuff on the internet, 2) people don’t want to spend ages reading wordy Facebook posts.
We work with a lot of clients who struggle to understand why their Facebook posts are not reaching people.
If you want people engage with you, keep in short, sweet, and to the point. Brevity is the source of whit, right?
JTV (sorry again if you guys are reading this – you guys are great) tends to put out these really long posts about who will be on JTV today. This post was 46 words (which is about 20 word too long). In this example, I have to click on ‘see more’ to see the full list. I’m not going to click on ‘see more,’ and neither are most of the other 7,000 people that like the page. Another option for JTV would have been to: 1) do a photo gallery of who will be on JTV, 2) do five separate posts with a mini-bio (and I mean mini) about JTV guests. If you’re going to run Facebook like an announcement board at school, make it quick and fun.
Now, onto a success. Ella Sharp recently did an announcement style post that worked. They had to announce a new exhibition, so they made a quick post, took a picture of the banner – and voila – 25 words of magic. Simple. To the point. Thanks for adding the picture. As a result of their brevity, the post had 24 likes and 12 shares. For a page with 4,000 fans, that isn’t a bad day of work
If you are not reaching and engaging with your Facebook fans – you are not winning on social. If you are struggling to win on social, please contact us. Mich Marketing would love to work with you to help improve your social strategy. And we’ll keep in short, simple, and to the point.