What’s the deal with Facebook reactions? / by Stephanie Belcher

Facebook has been talking about rolling out reactions for quite some time. 

They’ve been testing reactions in other countries, and with some random posts from larger publishers. 

Instead of just a like, users can now hover over the like button and click one of these responses.

 New Facebook reaction buttons

New Facebook reaction buttons

But why did Facebook make this change? 

We all know how to like, comment or share. However, through its research, Facebook found that folks wanted other quick reactions to some content.

For example, if a well-liked business closes, what is the best response on Facebook? A ‘like’ could seem insulting, and you may not want to comment. So in that case, a ‘sad’ might be the most appropriate reaction.

Or, if you see a report about a huge snowstorm coming, how would you react to that? I know I’d go with angry. 

 Facebook post from the US National Weather Service in Grand Rapids Michigan

Facebook post from the US National Weather Service in Grand Rapids Michigan

For Facebook page content creators, reactions will help you develop content that better meets the need of your audience.

If you’re looking for help with developing content that gets the reaction you’re looking for, please contact us. We’d love to work with you.